All style and no substance.
People have bought in to thinking it's all about how we look, what people think about us and how we subsequently present ourselves.
A society where money is God and money is only cut from the lower classes.
Otherwise, quite why you would spend millions of pounds making a building look better so as not to upset the outlook for the more wealthy local properties, yet not install the basics like a water sprinkler system and improve the actual safety of the building, is unknown.
In any case, it is a bizarre set of priorities where the aesthetics of a building come before the basic construction and safety aspects of it.
However, it's no surprise; after all we live in a capitalist society.
And that is one where all that matters is money.
It is one in which building regulations are watered down and inadequately enforced, the Fire Brigade has been cut to the bone, no doubt fire prevention and inspections have been neglected as a result and some responsibility has been transferred away from the Brigade anyway.
All in the name of money; either allegedly saving it or more pertinently and nearer the truth, aiding companies to make more profits.
I don't understand how, between all these self-appointed fire safety 'experts' (typically someone called Dereck), together with all the divisional Chief Fire Officers, none of them failed to recognize the fact that installing flammable, external cladding on a building specifically designed to internally contain a fire and therefore prevent it spreading, would compromise that capability.
Neither did they identify the fact that putting any flammable material on the outside of any building, would pose a significant fire risk, in any case.
Changing the subject slightly, quite why the media is reporting that 'Firemen ran towards the fire' and why that would be some notable point of interest or source of amazement, I don't know.
Talk about state the obvious; after all there is a clue in the title of their job description.
They're Firemen and they are part of the Fire Brigade, so it's kind of what they do.
It's similar to when there were reports that Policemen had 'ran towards' the knife wielding Islamic extremists, who were attacking people in the streets of London recently.
Err, that's kind of the idea.
I'd be worried if they ran away from them.
They say it's dangerous, but armed Police are the safest Policemen of the lot; after all, they've got a gun.
When exactly did you last hear of an armed Policeman being killed?
If I was in the Police Force the first thing I'd do is sign up for a gun.
The notion that all these people simply doing their jobs are somehow automatically 'heroes', is bizarre.
A hero doesn't follow 'risk assessments' or wait for advice; they act on impulse with total disregard for the rules, and their own safety.
Heroes launch an attack when they've ran out of bullets.
They do what they do instinctively, without hesitating, without fear or favour and don't need or indeed, want glorification.
Firemen worked through the blitz on London in WW2; while the Germans were actually dropping bombs on them.
They wouldn't do that now, too dangerous for them and they'd take cover with everyone else.
They've already said it's too dangerous to go in to the building so they're not that brave; but someone has got to go in, or else how are they going to supposedly 'make it safe', in the first place.
And how exactly are they going to recover the bodies of those who died?
There's one thing for sure in this elitist, patriarchal society though.
There's no expense spared when it comes to M.P.'s, the Royal family or other people deemed to warrant a certain status.
The Queen and Co. only have to sneeze and they're in hospital with the best consultant money can buy.
Kate was Hospitalized with morning sickness for goodness sake; poor little lamb.
Think of anyone else in history (apart from another member of the wealthy elite) who has been in Hospital for basically, feeling sick.
In any event, there's no ringing NHS Direct or waiting in A&E on a dirty trolley for 6 hours for them, that's for sure.
And no doubt, if their residence needed safety equipment replacing, so such as a broken light bulb let alone a sprinkler system, you can bet your bottom Dollar it would be done.
With the best system available.