Or every hour, on the hour, as they like to say.
They show a live display of the current share value, constantly updated by the second which is bound to fluctuate.
Then they whittle incessantly about how the 'market' has dropped a quarter of one percent or some other, insignificant and infinitesimally small number.
The world's still turning and the sky hasn't fallen down.
But still, people go in to meltdown.
Half an hour or so later, it's all irrelevant anyway.
By the simple expediency of a company announcing they thought that profits would be up when the figures are released,
the 'market' goes in to overdrive and the problem is obsolete.
And then of course someone simply has to say the opposite and the 'market' plummets.
They tell you that it's bad for your pension and investments when the 'market' falls, but there is a flip side which the people who control all of this don't tell you.
The adjudicator and umpire of their own game being the untouchable, wealthy liberal elite, indeed the very one and same, paymasters of government.
They buy the shares from pension companies and alike when they are offloading them cheaply in lieu of these 'warnings' and advice, but then hang on to them to reap the bonanza when the price goes back up which of course strangely, it always does.
So why worry about it.